New age technology has brought with it new forms of communication. Advertising has taken a whole new leap.
Advertising no longer refers to just paper pamphlets, newspaper endorsements, or TV commercials. Now, a new form of advertising is born. Digital marketing.
What Is Digital Marketing and Why Is It so Popular?
Digital marketing refers to that kind of marketing or promotion that is delivered through digital or electronic channels. Social media, email, websites, search engines, and mobile applications are some of the new-age digital channels. These electronic channels have been gaining popularity over the recent past.
Statistics have shown that India is the second-largest user of the internet only next to China. The increase in the use of the internet has led to the rise of digital marketing.
Additionally, the impact of the novel coronavirus has had its own repercussions on every industry. With every aspect of life going under lockdown, it was evident that people will turn to alternative methods to communicate and interact.
One of the most profound consequences was the increase in the use of mobile applications and the internet during this period. Consequently, digital marketing has become more popular now.
Social media channels in India is gaining popularity. It is estimated that in 2020 over 50% of India’s population was accessing social networks and it is estimated that by 2025 this number will increase to around 67%.
There is a mammoth increase in the use of social media nowadays. Marketing through these networks is considered one of the most lucrative methods of advertising.
This is why digital marketing has become an important tool for organisations for the promotion or advertisement of products and services.
Benefits of Digital Marketing
Digital marketing has many advantages. Before we look into the benefits of hiring a digital marketing agency, let us enumerate a few points on the advantages of digital marketing itself. Among many other benefits, these are a few advantages of digital marketing.
- Larger customer reach
- Assures customer loyalty
- Engaging campaigns
- Targets the right kind of audience
- Brand recognition
- Measurable success
Now that we have established the importance of digital marketing, we can now focus on why a digital marketing agency is important and the benefits of hiring a digital marketing agency.
Benefits of Hiring a Digital Marketing Agency
Digital marketing agencies allow you to pay attention to your own business
Hiring a Digital Marketing agency in Mangalore allows you to concentrate on your own business. Your business requires your time.
There are many areas apart from marketing that will take up your time. Manufacturing, quality, and processes being some of the areas that need to be looked into as a business owner.
These areas can be time-consuming. Handling marketing in addition to these is an uphill task. Hiring a digital marketing agency can lift some of this burden and make it easier for you to concentrate on the quality or processes of the products or services.
One of the benefits of a Digital Marketing agency is that it allows you to concentrate on the business you are an expert in.
Digital Marketing Has Concepts That Are Understood Only By Specialists
Digital Marketing is not as simple as it sounds. Some concepts and fundamentals may not be understood by an entrepreneur. These concepts require certain expertise and can be handled only by specialists in the field.
There are many types of digital marketing:
- Search Engine Optimization
- Paid Searches
- Display advertising
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
These different types of digital marketing techniques may take a long time to master. It is best handled by experts already established in the field of Digital marketing.
Digital Marketing Agencies Are Approachable And Affordable
Recruiting a digital marketing agency is far more affordable than having your own in-house marketing team. This is because, since the digital marketing agency is an outsourced organisation, there is no question of salaries, provident fund, and other fees meant for the in-house staff. The outsourced digital marketing agency is paid for the work carried out and not on the rolls of your company.
Digital Marketing Agencies Obtain Licenses at Economical Rates
Digital marketing requires the use of certain licenses and permits. These licenses and permits are usually purchased by the agencies at discounted rates. These licenses are sold to the agencies at bulk wholesale rates, in view of the digital marketing company being an “agency”.
Direct retail purchase of such licenses by the company, not being an agency may prove to be expensive for a business. Therefore, hiring a digital marketing agency to oversee your marketing campaigns is a good investment.
Digital Marketing Agencies Are Always Brimming with New Ideas
Another benefit of hiring a digital marketing agency is that it may bring new ideas to the marketing options for your agency. Since the digital marketing agency has been working with other clients to date, they will have an idea of what works and what does not work. Digital marketing agencies know what kind of marketing technique will work best for your kind of business.
Digital marketing agencies need to research the company’s products or services. They need to come up with the best marketing ideas for your type of business. The burden lies with the digital marketing agency to find out the best type of marketing for your company.
Digital Marketing Agencies Are Creative
Digital marketing agencies are innovative and creative. They have the power to design effective campaigns that can lead to increased sales. Digital marketing agencies hire experts in the field.
These experts create designs and campaigns that are powerful. These campaigns are engaging and attractive. Such campaigns attract customers and thereby increase sales and profits for the company.
Your Business Stays Up To Date
One of the benefits of hiring a digital marketing agency to run your marketing campaigns is that these agencies are always up to date with the latest trends. This ensures that your company too remains on top of the trending list.
Digital marketing agencies will always adopt the latest and new methods in the ever-changing digital industry to promote your products or services.
The Impact of Digital Marketing Campaigns Can Be Measured by Agencies
In digital marketing campaigns, the results of the advertising can be measured. Digital marketing agencies have tools to measure website traffic. They have performance indicators that stipulate how well a campaign is doing.
Digital marketing agencies can calculate the number of visitors to your campaign and thereby compute how effective the campaign is. It can quantify the sales of a company and indicate how effective a particular digital media campaign is.
Digital Marketing Agencies Are Your In-House Team’s Extension
A digital marketing agency is your in-house team’s extension. Usually, small enterprises do not hire specialised experts for marketing.
A small business may not separately hire experts like SEO analysts or social media specialists. Such recruitment may not be feasible for small or medium enterprises. So, hiring a digital marketing agency gets experts on your team, an extended part of your company’s marketing team.
Digital Marketing Agencies Give You an Outsider’s Perspective.
Another benefit of hiring a digital marketing agency is that you get to see your own business from the eyes of a third person. At times, handling your own marketing and using your own strategies could lead you to be biased on certain decisions.
However, when you hire a third-party agency, they will make recommendations and suggestions from an outsider’s point of view. The views and ideas expressed by the digital marketing agency will be unbiased and impartial.
Unprejudiced recommendations lead to better implementation of strategies. This could be beneficial to your sales and profits.
Hire a Digital Marketing Agency Today
Now that we have seen that digital marketing is the need of the hour, we know the importance of digital marketing agencies. Digital marketing agencies have the power to promote your business faster than any other marketing technique.
Agencies always have the ideas and the budget that fit your plan. Remember digital marketing has a wide target audience and can reach millions in a span of a few seconds. Digital marketing agencies have the technical know-how and expertise that is capable of taking your business to greater heights.