Mobile Apps for Your Business
In the age of technology, mobiles are no longer a luxury but a necessity. Mobiles are convenient and highly efficient.
The advancements in technology are so significant. Mobiles are used for practically everything nowadays, including wireless money transfers and even virtual meetings. This is the power of modern automation.
There has been a significant increase in the use of apps on mobiles by users over the years.
A study by Neilson company shows that US Android and iPhone users age 18 and above spend 65% more time each month using apps than they did just two years ago.
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Your Business and Mobiles – The Nexus
With almost every transaction done wirelessly through mobiles nowadays, the importance of mobile phones cannot be ignored.
Having your business on a mobile application has become one of the major factors in garnering more profits for businesses.
Therefore, we can rightly and aptly say that mobile applications for your business is the way forward.
Before zeroing in on an app for your business, it is advisable to look at the advantages you stand to gain from the applications. After all, your business is here to make a profit.
So, let’s look at some of the benefits of mobile apps for your business
One to One Communication
Since a mobile app is downloaded on individual devices it becomes more of a personalised communication between your business and the customer. You can reach the right target audience through mobile apps.
It is a known fact that all age groups use mobile phones and apps today to get their work done. Almost every section of society has a mobile, if not two. Kids, teenagers, adults, and senior citizens alike.
Therefore, whichever age group your business caters to, they are easily accessible through mobile apps.
A study by the Neilsen Company showed that smartphone owners ages 25-44 use the greatest number of apps per month. The youth between 18-24-year-olds spend the most time on mobile apps. Even those aged 55+ spend more than 21 hours across an average of 22 different apps per month.
Brand Awareness
Mobile apps allow you to communicate with users or customers through pop up notifications and reminders. The customer is always aware of your latest offers and deals at all times.
This encourages customers to make purchases thereby increasing your sales and profits.
Constant reminders and notifications keep the customer familiar with your brand of products and services. This is where the customers’ loyalty towards your brand can be built.
It brightens your chances of being selected over your competitors’ products and services.
Marketing Advantage
Customers are able to select products and services from a range of other items available. They are able to view all your company products and services at one point.
An in-house view of available products may be tiring for customers. Mobile apps make this an effortless job.
Also, company advertisements and promotions are easily displayed on mobile apps without much effort and marketing expenses from the business owner.
Mobile apps have another benefit that they can use certain tools to track user activity and behaviour. Thus, allowing you to improve your marketing strategies.
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Customer Information
One of the advantages of mobile apps for businesses is that it allows you to attain instant customer information and feedback.
A customer on your company application is more likely to reveal customer information like email address and phone number than when you have an in-house visit from the customer.
On the Go
Mobile apps are nothing but your business on the move. Gone are those days where transactions were made only at the point of sales.
The fast-moving life of today makes it possible to purchase while traveling, waiting for the bus, or even on the park bench.
Instant Customer Feedback and Response
One of the main benefits of mobile apps is the fact that you can get instant feedback and respond to customer queries almost immediately.
Customers usually require an immediate response to their concerns. This instant response from the seller impresses customers and attracts them to stay loyal to you.
One of the greatest advantages of mobile apps for your business is that you can do just that.
Stay in constant touch with your customers and respond almost instantaneously to queries about the products and services offered.
Edge Over Your Competitors
Have a mobile application gives you a competitive edge over other rival business owners who do not possess a mobile application.
You are more likely to make a sale through the app than a seller who does not own an app for the business.
You Are Out There
With a mobile app for your business, you are out in the open. You attract new customers almost every day. This is due to the ease of doing business through an app.
A website lets the world know what you have in store and an app usually converts this knowledge into a sale and consequently profits for your business.
Push Notifications
Another advantage of mobile apps is the use of push notifications as a communication channel. Apps have the capability of reminding customers about their existence.
With innumerable apps available, customers have a hard time remembering what apps they have. Push notification helps to display information to customers thereby reminding customers of their presence.
Push notifications are an effective way of reminding customers about the app on their mobile phones. It also serves as a marketing strategy displaying promotional offers and deals to customers. Push notifications through mobile apps are used as communication channels for businesses.
A study by Martin Pielot, Karen Church, and Rodrigo de Oliviera of the Telephonica Research Barcelona, Spain stated that mobile users receive an average of about 63.5 notifications per day through messages and emails.
Strengthens Customer Loyalty
Mobile apps necessarily strengthen customer loyalty. Many companies using mobile apps introduce loyalty programs and schemes for their valued customers.
For example, some companies attract customers with a discount on the next order or a point system redemption coupon on later in-app purchases.
With such attractive offers and schemes, customers tend to be loyal to your business in order to utilise the coupon redemption or discounts.
24 Hours 365 Days
A mobile application ensures visibility every moment. A customer need not wait for the store to open or make a purchase before it closes.
Your trade is open for business 24 hours a day. This offers flexibility to customers who can even make a midnight purchase.
Easy Payment Options
One of the benefits of a mobile app is the availability of different payment options to customers.
This choice of mode of payment makes it easier for customers to choose your brand over another.
Mobile applications offer various modes of payments like bank transfers, payment gateways, or cash on delivery.
Shopping Made Easy
Customers shopping through mobile apps may find it easier to shop for a product or service. This is because a mobile app directs you with every step in advance.
Shopping in a store can at times be cumbersome for a customer who doesn’t know where a particular product is located. Shopping through mobile apps make it easier to search for products.
Customers can add products to the cart for billing without actually lifting the weight of the bag.
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Conclusion
With an increase in the use of apps over the years, it is the best time to build an app for your business. Jump into the bandwagon and stay with the times.
Technology is moving ahead at full speed and before you know it, you might miss the bus. Having a mobile app is one of the ways to ensure that your business stays ahead of its time.
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