If you are looking to promote your business, a marketing team might suggest paid searches for you. Inevitably, the words Google Ads pop up.
You might now ask, what is Google Ads? Will it work for my business? And how effective is it?
This article is just to answer all your queries on the benefits of Google Ads and other FAQ’s
What Is Google Ads?
Google Ads is a promotional service by Google. Through Google Ads, businesses can advertise products and services with clickable advertisements on google search results or non-search websites and mobile apps.
Here, the advertiser bids to showcase the advertisement for products or services. Google then advertises the Google Search network or other platforms on the Google display Network.
How Do Google Ads Work?
The working principle of Google Ads is simple. It uses a “Pay Per Click” System where the advertiser uses certain keywords by which they want to be found in the search result.
Therefore, when users search google using those particular keywords, Google displays the advertiser’s ads in the paid search result.
The advertiser is charged by Google only if the user clicks on the advertisement. Hence the name “Pay per Click”
You may wonder how this is a profitable promotional campaign if the user only clicks on your advertisement but doesn’t result in a sale.
Yes, this is a possibility, but the opposite situation is a whooping profit so it makes up for the non-converted user.
That is if an advertiser pays Google 5 rupees for a click, and the click gets converted into a sale worth Rs 5000/-, then there is a whooping profit of Rs 4995/- for the business. It is a method of buying visits to your landing page.
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Google Ads Benefits
The World’s Encyclopaedia
Google can rightly be referred to as the world’s encyclopedia. The term Google has become such a generic term synonymous with- “to find the meaning of something.”
Haven’t you heard someone say ‘just google it’? Well, that’s the power of google. Google today, has become the go-to search engine for queries and information the world over.
For most, there exists no other search engine other than google. Google is the most popular search engine with a huge market share of 92.26%.
The next popular search engine is Microsoft Bing with a meagre market share of 2.83%
The latest survey conducted in January 2021, by Statista showed Googles search engine has dominated the search engine market maintaining an average of 92.47%
Another market survey by the same statistica.com reveals that most of Googles Revenues come from its advertisements.
This goes to show that with the world using Google, your business advertisement on the Google search platform is likely to reach a greater number of people.
Today, it is very important to have an online presence for your business. Almost everyone refers to the internet through mobiles, PCs and other devices for information.
An online presence for your business has become a necessity and not a luxury anymore.
According to research published in Datare Portal, 4.66 billion people around the world use the internet. This is around 60% of the total world population and this number is growing.
With such a large number on the internet every day, your business will benefit from an online presence.
As discussed in the previous point, Google is the world’s Encyclopaedia, meaning to say that a great number of people log on to Google for information.
Therefore, it is evident that the audience viewing your ads will also be large. The chances of a user clicking on your advertisement are greater.
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Another reason Google Ads are important is that the result of a search is immediate. The moment a user clicks on a related keyword, your advertisement may appear on the top 5 results on the search engine.
You can start a Google ad campaign today and get immediate results the very same day. That’s how quick Google Ads can work for you.
One of the benefits of Google Ads is that you can reach the target audience at relevant crucial times. A user may be online to search a particular product or service.
By typing the relevant keywords, your service may pop up and reach the desired audience, thereby resulting in almost a sure conversion.
Through Google Ads, you can reach the right audience at the right time.
Right Geographic Locations
Google Ads can target an audience at the right geographical locations. For example, if you are a local grocery store your Google will show your advertisements to a user located in your geographical area.
This is very important because your advertisement showing up on a user’s search in a different city will not be of any use.
This is one of the reasons why Google Ads are important. It enables geotargeting of the audience.
The success rate of your promotional campaigns can be measured in Google. Google has several algorithms in place to determine if your keywords are working or not.
Based on the results of these reports, you can choose to modify your Google Ads accordingly.
Another Google Ads benefits are that it is a promotional platform that caters to those who want to find you.
Confused? Well, let’s explain further.
If you are browsing through your social media handle you are probably looking at family pictures and events. The last thing you want to see is an advertisement from your local supermarket.
The advertisement is on an irrelevant platform at a bad time. In all probabilities, your advertisement will not even get a second look.
However, if you are on Google, you are searching for something. The keywords you punch in are the words that pop up relevant advertisements.
It figures that you would like to receive those advertisements. It may be something you are looking for.
Therefore, Google is the right marketplace for your promotional campaigns.
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Easy and Smooth Campaigns
Running Google Ads does not take much time and does not take up much of your resources. They are easily manageable without much effort.
Another reason Google Ads is important is that it allows you to carefully allocate a budget for your promotional campaigns and allows you to fluctuate the budget according to your needs and capacity.
You can set a budget to the amount you are willing to spend on a campaign and still get noticed. Google ads allow you to start and stop a campaign at any time.
Faster than SEO
Though Search Engine Optimization (SEO) is an effective promotional effort, Google Ads works faster than SEO.
SEO may take up to a few months to show any positive results. However, Google Ad results are so immediate that if you start a Google Ad campaign today you can even expect results the same day.
One of the best Google Ads benefits is that it is a sure shot method of surpassing your competitors who are not on Google Ads. Google Ads gets you noticed.
Builds Brand Awareness
Google Ads builds your business brand awareness. It makes users aware of your brand and image online.
Will Google Ads Work for Your Business?
The success rate of Google Ad campaigns depends on various factors. Some of these factors are:
- Use of Effective Keywords
- Quality of your advertisement
- Budget allocation for the paid searches
- Quality of the landing page your advertisement is leading to.
A good marketing agency will be able to realise all the above factors and chalk out an effective Google Ad campaign for your business.